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CONTENT

Have Claude find your content ideas: install Head of content

A skill that looks at what is taking off in your niche and prepares your content plan. You paste one message, Claude sets it up with you.
DURATION30 to 60 minMostly the time to create your accounts and copy your keys
LEVELEasyYou paste one message. Claude guides you step by step
WHAT YOU NEEDA Mac and Claude MaxThe README requires a Mac (macOS), Claude Desktop with the Claude Max plan, and 3 access keys (Apify, TubeLab, Google Gemini)

What is this guide about?

Head of content is a skill for Claude, built by an independent creator, that spots the content working in your niche and works out why. It then prepares a content plan you redo in your own words. You paste one message: Claude sets it up with you.

What you will have at the end

  • Head of content installed and ready in Claude.
  • Your accounts to follow filled in.
  • Your first content plan, launched with a single request.
SalesOffer & pricingAcquisitionContentOrganisationMindset
The bigger the red area, the more this guide makes you work on that skill.

Before you start

You need:

  • a Mac (the skill doesn’t work on Windows, according to the README);
  • Claude Desktop with the Claude Max plan;
  • 15 minutes to create 3 accounts: Apify, TubeLab and Google AI Studio. Claude tells you where to click.

Prices to know: some keys can cost money (Apify: free up to $5 a month, then small amounts per search). Claude warns you before each sign-up. Always check prices on the official pages.

The message to copy

You are my guide to install the Head of content skill (https://github.com/bradautomates/head-of-content, MIT license, built by an independent creator, not by Anthropic). I'm not technical: talk to me in simple words.

Before starting, read the repository's README so you are up to date. Then do everything you can do for me: download the repository, prepare the keys file (.env from .env.example), check that Python 3.8 or later is installed.

For what I have to do myself (create my Apify, TubeLab and Google AI Studio accounts, copy my keys, import the 6 .skill files into Claude Desktop), give me ONE instruction at a time, with the exact place to click, then wait for my "ok" before going on.

Rules:
- Before I sign up anywhere, tell me whether it's paid and how much (from the official pages).
- Never display my keys and never write them anywhere other than the .env file.
- Ask me which accounts to follow (Instagram, TikTok, YouTube, X) and write them into the right files in the .claude/context/ folder.
- If a step fails, explain simply why and suggest the simplest fix.

At the end, run "Run content-planner" for my first content plan and explain how to read the result.

How it works

  1. Open Claude Desktop on your Mac.
  2. Copy the message above and paste it into Claude.
  3. Answer its questions. It does the rest, and tells you when it’s your turn.

To make it work well

  • “No accounts configured”: you haven’t given it accounts to follow yet. Tell Claude, it adds them.
  • Apify’s free limit is reached: follow fewer accounts, space out your searches, or move to a higher plan.
  • A menu has a different name: look for “Skills” in Claude Desktop’s settings, or ask Claude to guide you.

Frequently asked questions

Is it an Anthropic skill?

No. It is published by an independent creator (GitHub account bradautomates) under the MIT license.

Do I have to use the Terminal?

No. Claude takes care of it. You paste the message and answer.

Does it work on Windows?

The README says macOS. This guide follows the README.

Is it free?

The skill itself is open source. Your Claude plan and some keys can cost money: Claude tells you before each sign-up.

Where is the source?

In the repository’s README: https://github.com/bradautomates/head-of-content

Ready to launch your first search?