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Airtable

A smart table to track your brands, clients and content.
ESTIMATED TIME SAVED≈ 3 h / week
GETTING STARTEDMedium (~30 min)You can start from a template or ask AI to build your base
PRICEFree plan: yesPaid plan: from $20 (≈ €18) per month per user
Try Airtable for free

What is Airtable?

Airtable looks like a spreadsheet, but every row is a real record: a brand, a contact, a collaboration, a piece of content. You can add choice lists, dates, links and attachments, and show the same data as a table, a calendar or columns.

For a creator working with brands or clients, it mostly keeps track of everything: who you contacted, when to follow up, where each collaboration stands, what has been paid. You no longer dig through your messages to find a piece of information.

You can start for free. Paid plans add more rows, more options and teamwork. If you're looking for a notes and planning space instead, look at Notion: the two complement each other well.

What it looks like

An Airtable prospect-tracking base: a table with columns for name, job title, company, LinkedIn profile, email and phone, with the data blurred

How to set up Airtable

Pick the assistant you already use. You connect it to Airtable, copy the prompt, and it builds your workspace with you.

Steps to follow
1Create your free account on airtable.com.
2In Claude, click “+” at the bottom left of the message box, go to “Connectors”, search for Airtable and click “Connect”.
3Allow access and pick only the bases Claude can see.
4Paste the prompt below, answer its questions one by one and approve the plan before Claude creates the tables.
5Open Airtable to check the result, then add your first brand by hand.
The Airtable connector is available on all Airtable plans. Claude can read and edit the bases you allow: only connect bases you're happy to show it.
The prompt to copy and paste
I'm a content creator and I want to track my brand collaborations in Airtable. Use the Airtable connector to create the tables directly in my base.

Before creating anything, ask me one question at a time: how many brands I work with, what I want to track (contact, status, rate, dates, payment), and whether I work alone or with someone.

Then show me the plan and wait for my approval before creating. The structure:
1) a “Brands” table (name, contact, email, status, next follow-up),
2) a “Collaborations” table (brand, deliverables, deadline, amount, payment received),
3) a “To follow up this week” view.

Keep the structure as simple as possible. Once it's created, tell me where to find each table and give me a 5-minute checklist to do every week.

What it changes in your daily life

Airtable gives you a reliable memory for your business. You open your base and you know who to follow up, what to deliver and what to invoice.

No more remembering everything: the information is there, in order.

Secureyour incomeYour careergrowthYourindependenceYourorganisationLong-termvisionThe bigger the red area, the more the tool helps you.
Secure your incomeYou see who to follow up, which collaboration is waiting for a payment and where money is still to be collected. Fewer oversights, more income.
Your career growthYou work in a more professional way. Your brands and clients feel that you're organised.
Your independenceYour contacts and history belong to you, in a base you can export. You don't depend on a platform.
Your organisationA record for every brand, views by status and date. You find everything in seconds.
Your long-term visionA base that grows with you, from a few brands to a small team. It takes a bit of setup at the start.
MY TAKE

I use Airtable to track my prospects: one row per contact, with the job title, company and links, and views to know who to follow up. It's more powerful than a simple spreadsheet. My advice: start with just two tables, one for brands and one for collaborations, then add the rest when you need it.

Ready to never forget anything again?Try Airtable for free