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Acquisition
A steady flow of qualified prospects, not visibility spikes.
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A few questions, a clear result, no AI.Acquisition guides
What’s at stake
Followers are not a source of revenue. What counts is the number of qualified people who start a conversation with you each week.
With a clear acquisition system, you know what to produce, where to publish it and what each channel brings you.
The levers
One content type per stage of the journey
Attract, convince, convert: three roles, three types of content.
A single call to action per piece
Keyword, private message or link: one action, so it can be measured.
Light automations
Comment, message, link: the first exchange goes out by itself, you take over when the person replies.
Relay channels
Email, collaborations, referrals: what makes you less dependent on an algorithm.
What caps your growth
- You depend on a single network and its algorithm.
- You publish without knowing which content brings conversations.
- You gain followers but have no way to contact them again.
The numbers to track
Qualified conversations per weekNumber of new conversations with a suitable prospect.
Time per conversationHours of creation and distribution ÷ conversations obtained.
Content → message rateMessages received ÷ pieces published, by format.
What it unlocks
Forecast your prospect flow.
Double down on what works and cut the rest.
Build an asset you own (email list).