← All guidesSkill
Offer & pricing
An offer that justifies a high price and sells without haggling.
Free test
Take the Offer & pricing testIs your offer ready to move upmarket?
Take the test, see where your positioning blocks and what to fix first.
A few questions, a clear result, no AI.Offer & pricing guides
Offer & pricing
Build your first offer in one hour: 3 months, one call a week
Offer & pricingUnderstand what your audience really thinks: a guided research in 45 minutes
Offer & pricingSet your price and your payment method: a simple rule in 30 minutes
Offer & pricingWrite your sales video with AI: 16 sections, from the hook to the call to action
Offer & pricingMake your sales page clearer: proof, benefits, real urgency
Offer & pricingTurn your profile and your stories into a sales page
Offer & pricingYour niche and your avatar: 5 scores to know if it can work
Offer & pricingThe 3 reasons to trust you: check your offer before you publish it
What’s at stake
Price is not just a number: it positions your offer, filters your clients and sets what they expect from you.
Many coaches sell time. Offers that move upmarket sell a result, a framework and follow-up.
The levers
Sell a result, not sessions
Define the client’s measurable end point, then build the path to get there.
A consistent offer ladder
Free content, entry offer, main offer, premium offer: each step has a role and an audience.
Anchor the price in value
The price is justified by what the problem costs the client, not by your hours.
Guardrails
Entry criteria, scope of the programme, conditions. They protect your results and your margin.
What caps your growth
- You set your price by looking at others’, not at the value you bring.
- Your offer depends on you 100%: no repeatable format.
- You discount to close instead of reviewing your positioning.
The numbers to track
Real revenue per hourMonthly revenue ÷ all hours worked (preparation, messages and follow-up included).
Margin per clientWhat the client brings in, minus the time and costs they require.
Client lifetime valueWhat a client spends with you over the whole relationship, not only on the first sale.
What it unlocks
Raise your prices without losing conversion.
Free up time without lowering your income.
Launch a premium offer or a group format.